Sandra: strategic leader for people creating a sparkling life by connecting personal & business identities.

In 2010 I made a conscious choice to start my own agency. The reason? Freedom! I always knew a standard job wasn’t right for me. Nevertheless I struggled for years trying to fit in. This affected my health, friendships, relationships, in short, my whole life. After 25 years of being employed, I chose to stand at the helm myself, to set up my own boundaries instead of someone else. Nowadays I have the freedom to choose with whom, where and when I like to work. And I love it! Tip: also read my story at

By being open for new chances and opportunities I have created multiple income streams, both active and passive. It gives me the freedom to use my added value the best way possible in helping others to reach their next level.

Currently, I encourage ambitious 45+ men & women to work on their own success. Development, making choices and determining a strategy. B.L.I.S.S. is always my indicator and funfactor.

My core values

Personal: Authentic - Balance - Freedom - Challenge - Open
Business: Versatile - Essence - Connector - Creative - Communicative

Live your dreams, don’t dream your life

MY BUSINESS is all about You!

Each person likes to use those special qualities in the best possible way. For an employer or client you are most valuable if you can use your value optimally. Leadership and management can only be successful if you are the leader of your own life. Clarification about what moves you and realizing which value you bring to the table. It makes that you live and work your passion. Profiling yourself, something we do all our live, becomes much easier.

B.L.I.S.S. stands for

  • Bold – stop walking the beaten track, create your own path. Be bold!
  • Lead – choose from your heart and create your personal plan and use it to inspire others.
  • ID – show yourself and trust your own strength. Discover your true identity and everything you undertake in business and personal life will run smoother.
  • Style – create your life, your personal business model that matches everything your do, in business and personal life.
  • Sparkle - when you sparkle, you transfer your energy and make better choices. Enjoy!

A successful life in business and personal life is everyones desire!

Identity, adding value and knowing where you go to are the success ingredients of my business, my story, in any form. I have the best job in the world…..making other people successful in their own way!

Next to this I am also an indepenent wedding celebrant. When you use B.L.I.S.S., you know why. It fits perfectly. Being yourself, the passion and living from your heart, making a plan for blissful future together.


Acquarius of February 6, 1966 | Follows her heart | Uses her common sense (mostly) | People person | Hates lying, pointing fingers and dishonesty | Animal lover | Creative | Chances & opportunities | Quick switcher | Practice-oriented and solution-oriented | Loves to travel | Loves sports | Reads & Reviews | Keeps developing herself | Can be lazy | Drinks green tea & bubbles | Challenge seeker | Has many dreams | Doesn’t fit in a ‘box’

Through my years of experience in many branches of business I can easily switch on strategic, tactical and practical level and also know that you perform best when you do what suits you. Live your B.L.I.S.S.!

My resumé
LinkedIn profile


Cino Konijn

“From the moment I wake up, I can not wait until Sandra is there. She takes good care of me and challenges me. I like her too, because I do not like boxes, just like her. When I find that I do not get enough attention, I pull the bell. I get the attention that I need at that moment to move ahead. In return, I make sure Sandra takes time away from her work. She too needs time to recharge and unwind. Together we make it a success! I have been sweet enough for now, time for a cookie!”

Others have seen what is and asked Why. 
I have seen what could be and asked Why not

Pablo Picasso


Welcome to your life. A life full of challenges, over and over again.
Take the challenge. Grasp it with both hands. Embrace life.

Dream and share your dreams. Everyone has dreams, pursue them and make them true.
Do not dream your life, live your dreams!

Jump! Just do it, go for it.
Do not let your mind control your feelings.

Make mistakes. Who makes mistakes grows. It is a crucial part of life.
Do not let someone tell you that you can not make mistakes.
Stumble and fall and get up once more. Continue and grow.

You carry experiences with you your whole life. Go out. Do fantastic things.
Experience the most beautiful adventures and live as if tomorrow does not exist.
Do something new every day. Live life to the max.

You are not alone, there are 7 billion people around you. Meet like-minded people.
Make new friends, work together. Help each other to move forward.

Communicate in many ways. Talk and listen. Inspire and appreciate.
Look and see what is happening around you. Trust yourself, your intuition.

Success is there for everyone, big and small. Recognize success and celebrate your successes.
Drink champagne. Enjoy. Dance, sing and admire.

Be free. Free to choose with whom you want to share your life, at home and at work.
Choose when you want to work and where. Design your life your way.

Enjoy the freedom you create. Freedom is in your heart and in your head.
Freedom gives you wings and energy. Pass it on.

Start now. Do not wait any longer. Take the lead in your life.
Kick yourself in the but and get started.
Just do it. Trying doesn’t exist, you do it or you don’t.
There is no middle way, go for it.

Trust your feelings. Believe in yourself. Go for your happiness and success.

It’s all about You!

Magic happens outside your comfort zone